‘Marathon Man’ and aerial banners offer branding you can’t ignore

Condopedia.com recently ensured that almost everyone at Vancouver’s Celebration of Light would leave the popular fireworks show knowing its name.

The new Wikipedia-style site, which is dedicated to aggregating data about buildings in a number of cities, promoted itself with an aerial banner ad. The lookie-here marketing stunt certainly paid off, according to Maggie Hawryluk, a spokesperson at Condopedia.com.
– See more at: http://www.inman.com/2013/08/02/marathon-man-and-ariel-banners-offer-branding-you-cant-ignore/#sthash.xy71WYuF.dpuf