For $1,000, aerial banner ad crashed site, clinched advertisers

#madREskillz: used ‘banner towing’ to reach hundreds of thousands

In an age where Web marketing is all the rage, marketers may sometimes neglect promising nondigital advertising opportunities. But, as a recent campaign by #madREskillz winner demonstrated, branding that targets people who are out and about, not glued to their computers, can still pay off big time.

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