Condopedia.com recently ensured that almost everyone at Vancouver’s Celebration of Light would leave the popular fireworks show knowing its name.
The new Wikipedia-style site, which is dedicated to aggregating data about buildings in a number of cities, promoted itself with an aerial banner ad. The lookie-here marketing stunt certainly paid off, according to Maggie Hawryluk, a spokesperson at Condopedia.com.
– See more at: http://www.inman.com/2013/08/02/marathon-man-and-ariel-banners-offer-branding-you-cant-ignore/#sthash.xy71WYuF.dpuf
