According to some studies, aerial banner ads have been found to have a high recall rate and can be an effective way to reach a specific target audience.
A study by the Outdoor Advertising Association of America found that aerial banner ads have a recall rate of 77%, which is higher than other forms of outdoor advertising such as billboards and transit ads. This means that people are more likely to remember an ad they saw in the sky than one they saw on a billboard or on the side of a bus.
Additionally, aerial banner ads can be highly targeted to a specific audience. For example, a business could use aerial advertising to reach a crowd at a sporting event or a beach, or to promote a sale at a specific location. This level of targeting can be more effective than traditional media such as TV or radio, which may not reach a specific audience or location.
While aerial banner ads may not have the same reach as traditional media, they can be a cost-effective way to reach a specific audience in a specific location. Ultimately, the effectiveness of an advertising campaign will depend on the specific goals and target audience of the business.