In the spring of 2022, a crypto app used aerial banner ads with a QR code to receive over 40,000 scans at two different events. QR codes are a popular marketing tool that can be used in a variety of advertising channels, including aerial banner advertising. However, the effectiveness of QR codes in aerial banner advertising can depend on several factors, including the size of the QR code and the distance from which it is being scanned.
In general, QR codes that are too small or too far away may not be easily scannable, which can make them less effective in an aerial banner advertising campaign. Additionally, QR codes that are displayed on banners that are moving or flying may be more difficult for a phone’s camera to focus on, which can also affect their effectiveness.
However, if the QR code is designed properly and displayed in a way that makes it easily scannable, it can be a great way to provide additional information or call-to-action to viewers of the banner ad. For example, a QR code on an aerial banner advertising a concert or festival could lead to a landing page with more information about the event or a way to purchase tickets.
To ensure that QR codes are effective in aerial banner advertising, it’s important to design them with scannability in mind. This means using a larger size and high contrast colors to make them more visible, and providing clear instructions on how to scan them.
In addition, it’s important to test the QR code from different distances and angles to ensure that it is easily scannable. This can help to maximize the effectiveness of the QR code in an aerial banner advertising campaign.
In conclusion, QR codes can be used in aerial banner advertising, but their effectiveness can depend on several factors. By designing the QR code with scannability in mind and testing it from different distances and angles, it’s possible to maximize the impact of QR codes in an aerial banner advertising campaign.