Condopedia.com recently ensured that almost everyone at Vancouver’s Celebration of Light would leave the popular fireworks show knowing its name.
The new Wikipedia-style site, which is dedicated to aggregating data about buildings in a number of cities, promoted itself with an aerial banner ad. The lookie-here marketing stunt certainly paid off, according to Maggie Hawryluk, a spokesperson at Condopedia.com.
#madREskillz: Condopedia.com used ‘banner towing’ to reach hundreds of thousands
In an age where Web marketing is all the rage, marketers may sometimes neglect promising nondigital advertising opportunities. But, as a recent campaign by #madREskillz winner Condopedia.com demonstrated, branding that targets people who are out and about, not glued to their computers, can still pay off big time.