recently ensured that almost everyone at Vancouver’s Celebration of Light would leave the popular fireworks show knowing its name.

The new Wikipedia-style site, which is dedicated to aggregating data about buildings in a number of cities, promoted itself with an aerial banner ad. The lookie-here marketing stunt certainly paid off, according to Maggie Hawryluk, a spokesperson at

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#madREskillz: used ‘banner towing’ to reach hundreds of thousands

In an age where Web marketing is all the rage, marketers may sometimes neglect promising nondigital advertising opportunities. But, as a recent campaign by #madREskillz winner demonstrated, branding that targets people who are out and about, not glued to their computers, can still pay off big time.

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